These pieces, done for HON, were designed to introduce their Initiate™ panel system. The design and messaging of these pieces convey the product’s primary benefit of being incredibly easy to order and install.
The following layouts were explorations of a fresh look for John Deere product brochures. This brochure was designed to position the Signature Series as Deere’s top line lawn tractor by highlighting the pride of the people who make them. The layout was fundamental in informing decisions as I worked to update the brand’s visual identity.
This brochure for a stacking chair by HON showcases the beautiful form of the chair. The clean, elegant design of the brochure echoes that of the chair and proves that you don’t have to sacrifice form for function. 
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